Being asked to re-brand one of Australia’s most iconic brands is a daunting task. After all, why would anyone want to throw away 100 years of branding and product marketing?
Based on this, I decided to keep the Vegemite “look” and just gave it a bit of a refresh with a few secondary elements to use as part of the branding.
(This project was completed as part of a student project during my Diploma of Graphic Design Course)
