The Farm Store in Fremantle, Perth is an organic fruit and vegetable store that also sells bread and diary products. They wanted to introduce a calico tote bag to encourage customers to stop using plastic bags. The client wanted a design and image that reflected their environmental values and emphasises natural and organic foods.
They wanted a modern, clean and fresh design that is eye catching an appealing.
They wanted a modern, clean and fresh design that is eye catching an appealing.
Along The Way...
This project also required several design options so I experimented with this retro style design which captures the feel of old style farming.
