The Australian Museum of Contemporary Art in Sydney needed a postcard to leave at selected venues (and to post out to members) in the lead up to their “On Type” exhibition to promote the event.
“On Type” celebrates 100 years of typography so the museum wanted the postcard to reflect the typography theme while being eye catching to encourage people to pick it up for further investigation.
(This was a fictitious project for one of my Diploma of Graphic Design assessments)
Along The Way...
This project provided a perfect opportunity to try out long shadow which is quite trendy at present.
